How Bad Web Design Impacts Audience Growth And Sales

How Bad Web Design Impacts Audience Growth And Sales

We don't accuse you on the off chance that you love your site. You've been with it at all times, structures to dispatch. It's been shaped in your vision to flaunt to customers and partners the same. There's a brutal truth you have to acknowledge, however, and that is that your site may not be that acceptable. 

Perhaps the greatest giveaways this is the case in the absence of significant customers. Without continually advancing customers, your business can indeed grow a limited amount of a lot. Each online business needs to put a gigantic accentuation on building a solid, enthusiastic group of customers, particularly in the early periods of activity. 

We should investigate precisely how awful web design can affect your capacity to grow your audience and what you can do to fix it. This is very important for small and local business as it became evident that they need to be online in this new normal.else, risk losing their business to competitors.

Your Website is Too Slow and Loads at Snail's Pace!

Slow website costs conversions

Slow website costs conversions

Any good webmaster or business owner knows about the issues a slow website can bring. If your website takes longer than 3 seconds to load, it can dramatically affect your ability to keep people on your website.

According to the study, below are some stats about a slow loading website

  1. 47% of consumers expect a web page to load in 2 seconds or less
  2. A 1-second delay in page response can result in a 7% reduction in conversions
  3. 40% of people abandon a website that takes more than 3 seconds to load
  4. 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
  5. If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.
  6. 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.

The average internet user is much savvier than they were even ten years ago, and subsequently more impatient when it comes to browsing. They will not accept a website that takes too long to load and complete simple operations, opting to go with a competitor for convenience even if your prices or services are superior. A slow website produces a mark against your business and is one of the biggest tells of incompetence.

On top of this, a slow website makes it difficult for you to build a website in a practical sense. Slow websites suffer dramatically in terms of SEO. If your website is slow to load, it makes it difficult for Google bots to fully crawl, and thus understand what your website is about and focused on. This makes it difficult for Google to rank you effectively, in some cases disqualifying you entirely, in turn undoing all the good work your SEO optimisation has done.

There are several ways you can improve your website speed, from improving server response times to optimising large image files. We can help you optimising your website and improving the page speed and loading times!

Navigation on Your Website Is Hard

The significance of client experience and the simplicity of navigation through a site can't be downplayed. 

Your site must be organized around giving simple and available route to first-time clients. When building or refining a site, you have to have a navigation-first mindset. 

Don't simply think about navigating through specific pages, but the overall customer journey. This is especially key in eCommerce, where it's crucial the customer journey is intrinsically clear to even amateur online customers and streamlined to where somebody can work out what they have to do and how to do it close to landing. 

Specifically, presentation pages should be organised during your structure or redevelopment pages. See which pages you're utilizing all through your promoting and utilise analytics to find your most regularly visited pages. 

Navigation should be easy and visually appealing

Navigation should be easy and visually appealing

To grow your audience and transform another visitor into a customer, you have to ensure these pages are advanced to control them through your site viably. This implies evident CTA buttons, a simple structure and clear headings to improve coherence. 

While every one of your pages ought to keep these guidelines, your initial step ought to be to streamline pages that see the most traffic and consequently make a first and best for your business and site.

Your Website Looks Untrustworthy

Your business can be as legitimate as any other in the industry, but if you aren’t giving certain trust cues to the average browser, it’s going to hamper your ability to build an audience.

According to the normal customer, genuine business places the greatest consideration into their site. On the off chance that your site appears as though something out of the '90s in 2020, they will be careful regarding whether this site was simply hurled rapidly to trick a couple of clueless customers. 

While there are a few sites that are intentionally terrible as a feature of their contrivance, most authority sites will look to match the sleek, streamlined and efficient design currently in vogue. Being different won't help you unless you are doing extremely good or It'll just hinder you and make customers question your intentions. 

In like manner, your web design needs to put an accentuation on customer services pages to truly be viewed as dependable. This doesn't mean having your primary landing pages connecting to the About Us or Returns pages, however, connecting and data pages clear on the site map. 

Here and there it might feel like nobody visits these pages, yet numerous customers will pay special mind to them before putting in a request or pursuing an experience. Where conceivable, incorporate instances of social proof, for example, verified reviews and testimonials, inside your web design. This has been demonstrated to dramatically affect individuals' impression of a business and site.

They Can’t Find Value in Your Content

Content has developed as one of the key parts of an effective site. If your content isn't acceptable or, all the more essentially, hard to track down, you're hurting your odds of building an engaged audience. 

Extraordinary on-location content influences various measurements, from your positioning on Google to your conversion rates. This can significantly affect a group of people's capacity to discover your site in any case. On the off chance that you aren't composing successful content that can rank, you're not going to show up in more specialty searches and battle to manufacture a natural base. Value-based content allows you to attract an engaged audience as you offer how-to aides and item features. 

At that point, you have to take a gander at whether your content is significant. If your content just stays there as something ideal to peruse, yet doesn't direct your customers to any relevant pages, walk them through the shopping cycle or lead them to pursue a bulletin among numerous different things, at that point, it can't be viewed as fruitful at audience building. In case you're fortunate they'll recall your name and site, however, basically, you're directly back where you began.

They Can’t Use It on Mobile

If you’re not taking mobile seriously, then I think we may have found why your website is struggling to amass an audience.

Google now prioritises mobile performance when ranking websites, meaning that if you aren’t optimised for mobile and tablet platforms, your ability to build an organic audience is severely hampered. 

Your website needs to operate as flawlessly on mobile as it does on desktop, with clear clickable icons, large readable text and equally fast loading times. It’s not enough to treat mobile as a niche anymore, as the majority of users will do their daily browsing on it, particularly first-time visitors.

The most vocal audience is always on mobile. Think about the ease of mobile. If someone is frustrated with your appearance on mobile, it’s easier for them to take a screenshot, hop over to a fast-loading social channel and post to the world about your poor performance on their preferred platform. Mobile performance should be the first and last thing on your mind when it comes to web design.

There’s No Attempt at Community Building

Community is the Key to build an engaged audience!

Community is the Key to build an engaged audience!

While most of the network building occurs across web-based media channels, the initial step to that is regularly through your site. In case you're not sending first-time guests to spaces where they can associate with existing fans, at that point you can't generally ensure a group of people for not congregating and developing. 

This is accomplished in various manners. To start with, you can utilize unique offers and markdown codes to draw in individuals to pursue your email bulletin. This is an extraordinary technique for building a crowd of people rapidly, legitimately putting your advertising materials, substance and items into their inbox consistently. 

Also, you have to incorporate clear connects to your social channels or some other crowd base stages you might be utilizing, for example, gatherings. This is a lot quicker approach to get individuals to follow and associate with you on these stages, as opposed to depending on them to separately search you out.


Website design is a labour of love. There will consistently be issues with your site, yet how significantly troublesome those issues are to manage can hugely affect your capacity to grow an engaged audience. Follow these tips and you'll have the option to get familiar with your customers and create one that is more enthusiastic and ready to help in their development

Want help for web design of your small and local business, please send us an email to or contact us here.